The Power of Advertising

Everywhere around us there is advertisement, whether it’s on out televisions, along the highway, or just about everything we read on the web.  The power of advertisement definitely goes a long way, and advertisers will stop at nothing to make sure you buy their product.  Unfortunately, advertisers find it easier to attract their audiences to their ads with negative attention.  Women’s products ads are always advertised with either some very attractive model or a woman who has been completely photoshopped to appear “perfect” to everyone else, and these ads use these models to make their audience feel less attractive and it makes them believe that maybe if they buy these products they’ll look like her.  Men’s ads revolve more around a sexual stand point.  There’s always a half dressed woman hanging all over some shirtless guy advertising body wash, which to a man that isn’t as attractive might believe that if he buys this product he’ll be able to find his own woman to hang all over him.  The power advertisers have in this world, is based purely on judgmental stereotyping.  The fact is no one is perfect and advertisers use that reality to their advantage, they suck people into their ads by hinting their product will help you become more perfect.  There are a few commercials still out there that give off a positive energy, by addressing their product and  the way their product is explained, they can get their point across and convince us.    I guess the way I see advertisements having power is how they are able to manipulate the minds of their audience because of their tactics whether they are positive or negative.